Example of branding for people-friendly and eco-friendly jewelry brand “aneta”
Total production of branding for the jewelry brand "aneta"
After opening on November 8, 2022, the first store of the jewelry brand “aneta” operated by Suda Kanda Co., Ltd. will open at Laport Sakai.
The creative direction team of World Platform Service Co., Ltd. produced a total branding of naming design, store design, VMD, graphics (package design) from the brand concept of "aneta" which debuted this time.
“aneta” is a line-up that is close to all ages, all genders, and all shapes so that everyone can wear their favorite jewelry comfortably, making each person’s “you” shine more.
In order to continue to be a people-friendly jewelry brand, we think about the future, consider the natural environment, and choose materials.
Freedom to enjoy design Gentleness that snuggles up to you
"aneta" releases the "fixed idea of uniqueness" and delivers the excitement of choosing jewelry with a new perspective that removes the unconscious borders and encounters.
In addition, by incorporating recycled materials such as recycled metals, we have added new value as eco-friendly ethical materials, contributing to the SDGs.
Knowing the importance of limited resources, thinking about nature and people, and taking action will increase the richness of the essential human being. Believing that, we will continue to take on challenges with hope for the "circulation of kindness."
A comfortable salon that is close to your personality
We designed the interior, VMD, and graphics under the theme of “people-friendly,” with the hope that everyone will be able to spend their time comfortably and comfortably.
The "a" mark in the brand logo is designed with the image of "circulation of kindness", such as making jewelry using sustainable, environmentally friendly, and ethical materials.
We provided overall design direction so that the concept and message of the brand could be conveyed.
The interior uses plenty of eye-friendly greenery and natural wood to create a forest-like image. We have created a space that is gentle on the mind and body.
