World Group's World Lifestyle Creation Co., Ltd. has started opening stores of the British lifestyle brand "LAURA ASHLEY", starting with the Tobu Department Store Ikebukuro Main Store, which will open on Saturday, January 30, 2021. Opened 7 stores. The development of official stores in Japan was completed in 2018, but after that, ITOCHU Corporation acquired the master license rights, and World Lifestyle Creation Co., Ltd. entered into a sublicense agreement to open directly managed stores. The World Group is responsible for the development of the store, and it has become a store that many “Laura Ashley” fans have been waiting for.

Laura Ashley is a lifestyle brand that was born in 1953 by Laura and Bernard Ashley in their home in London. Starting with printing original textiles inspired by British history and nature, we have expanded our range of items to include kitchen miscellaneous goods, fashion items, and home furnishings. It continues to be loved around the world as a unique presence that proposes a rich British lifestyle.

At the newly opened store, home furnishing (household goods) and apparel are developed at a ratio of 50/50. For home furnishings, we have a lineup of products with a sense of the season, including items imported from the UK. From interior miscellaneous goods to kitchen goods, we have a wide range of items that make your "home" and "life" beautiful and rich.

For store development, World Space Solutions Co., Ltd. of the World Group was in charge of project management until the store opened, and supported schedule management, progress, cost control, cooperation with developers and vendors, etc. In addition, when you step into the store, the fixtures and furniture create a store that is wrapped in the world view of "Laura Ashley". We created white-based white-based free-standing shelves, small tables, and warm-feeling wall fixtures and storage furniture that complement the nostalgic and elegant taste and gorgeous printed textiles at our partner factory in China. These fixtures and furniture create a space with an elegant and timeless charm that makes you feel the British and nature of "Laura Ashley".