The design motif is “playing in Japan”. A package design that looks like the moon and Mt. Fuji in a geometric pattern.

World Platform Service Co., Ltd. worked on the package design of the standard product “Fuji no Meigetsu” sold at “Chateraise” developed by Chateraise Co., Ltd.

"Chateraise" offers a wide variety of Japanese and Western confectionery, ice cream, bread, pizza, wine, and a wide range of lineups for a wide range of generations.

Among them, we worked on the design for the package renewal of the Western-style steamed bun “Fuji no Meigetsu”, which is one of the most popular products.

Appropriate for a long-selling product, the design motif is “playing in Japan” that has been popular for a long time. The “moon” and “Mt. Fuji” in the product name are laid out like a geometric pattern.

The three flavors, “custard,” “Uji matcha,” and “Ogura cream,” are expressed in colors that are easy for adults and children to pick up.

The bag is soft and made of a material with a texture similar to that of Japanese paper.