Package design example for Chateraise “Hokkaido Butter Dorayaki”
2022 Year of the Tiger New Year Limited Gift Package
World Platform Service Co., Ltd. worked on the gift package design for the year of the tiger limited to "Hokkaido Butter Dorayaki" sold by Chateraise Co., Ltd. "Chateraise".
"Chateraise" offers a wide variety of Japanese and Western confectionery, ice cream, bread, pizza, wine, and a wide range of lineups for a wide range of generations.
One of the most popular Japanese sweets is the Hokkaido Butter Dorayaki, which is a butter dorayaki sandwiched between a moist, soft dorayaki skin baked in a tiger pattern and home-made bean paste and salty butter cream.
The 2022 Zodiac Zodiac of 2022, where you can feel the deliciousness of dorayaki and the festive New Year's greetings, with two types of designs: the regular version with a large layout of tiger stripes as it is, and the New Year's version with a cute illustration of a gentle tiger expression. This is a gift package unique to the year of the tiger.
Left: Regular version with a dynamic layout of tiger patterns Right: New Year's design with a cute expression of a tiger that is unique to the year of the tiger