Package design example of “Kumamoto Navona” by Chateraise Group Kameya Mannendo
Limited time package design of “Kumamoto Navona Waguri and Butter”
Kameya Mannendo Co., Ltd., a long-established Japanese confectionery shop in the Chateraise Group, has produced Navona, a famous sweet that has been loved for 58 years since its release.
World Platform Service Co., Ltd. designed the package of “Kumamoto Navona Waguri and Butter”, a limited-time flavor of “An Butter Navona” that uses domestic ingredients.
"Kumamoto Navona Japanese chestnuts and butter", which has the finest taste, uses Japanese chestnuts from Kumamoto Prefecture. The elegantly sweet chestnut paste is made to feel the most delicious when combined with the butter cream that melts in your mouth and the soft dough that melts in your mouth.
The package uses a color that evokes the elegant yellow color of Japanese chestnuts, which appears when the astringent skin is peeled off. The warm and gentle color is reminiscent of the unique taste of Japanese chestnuts, and the design makes you want to pick it up.
*Currently sold out.
You can see the articles on An Butter Navona "Kyushu Navona" and "Hokkaido Navona" from the following
https://platform.world.co.jp/case/graphic-design-package-chateraise-kameyamannendo-nabona/