Package design example for the popular product of Chateraise, “Monodora”
A unique package design that sandwiches the product name between “monaka” and “dorayaki”
World Platform Service Co., Ltd.'s art direction team designed the package for the popular product "Monodora" sold at "Chateraise" developed by Chateraise Co., Ltd.
“Monodora” is a sweet made by sandwiching a dorayaki skin, which is similar to castella, and crunchy and fragrant monaka sandwiched between both sides.
It is a new kind of Japanese confectionery that you can enjoy the harmonious taste of dorayaki, monaka, strained bean paste, and gyuhi.
It is characterized by using two types of dough: crispy and fragrant "monaka" and moist "dorayaki".
Using the shape of this “monaka” and “dorayaki” sandwiched between koshian as a motif, we incorporated the product name “monora” into the sandwiched design, making it possible to feel a friendly atmosphere with a relaxed and lovely atmosphere.