Asian store limited product "moon cake (moon cake)" package design

World Platform Service Co., Ltd. designed the package for the 2021 edition of “moon cake”, which will be sold exclusively at stores in Asia by Chateraise Co., Ltd. “Chateraise”.

The Mid-Autumn Festival (the day that falls on the 15th day of the 8th month in the lunar calendar) is one of the representative Chinese festivals along with the Spring Festival, the Lantern Festival, and the Dragon Boat Festival.

The Mid-Autumn Festival is a national holiday in China, and it is common to have consecutive holidays including this day. It is customary for families to make offerings to the moon and enjoy family gatherings.

The package design of the contents also enlivens the celebration scene with red and white rabbits.

 

Mooncakes are an essential part of the Mid-Autumn Festival. It is a traditional Chinese sweet with bean paste inside a firm dough.

The round and flat shape of the full moon is said to symbolize the "family circle" and "harmony", and it is a Chinese custom to cut round mooncakes into even pieces and eat them together as a family to pray for the happiness of the family.

In the package of "moon cake", the outer box has a "moon" and a gold "rabbit" motif, expressing a gorgeous and festive impression and a happy time spent with family.

The inner box is lightly arranged with a red and white “rabbit” for an impressive design.