Asian store limited product “MOON CAKE 2022” package design

Continuing from 2021, the art direction team of World Platform Service Co., Ltd. has designed the package of “MOON CAKE 2022”, which is sold only at stores of Chateraise Co., Ltd. “Chateraise” in Asia.

The Mid-Autumn Festival (the day that falls on the 15th day of the 8th month in the lunar calendar) is one of the representative Chinese festivals along with the Spring Festival, the Lantern Festival, and the Dragon Boat Festival.

The Mid-Autumn Festival is a national holiday in China, and it is common to have consecutive holidays including this day. It is customary for families to make offerings to the moon and enjoy family gatherings.
Mooncakes, which are indispensable for the Mid-Autumn Festival, are round and flat like the full moon, and are said to symbolize the "family circle" and "harmony." is a Chinese custom.

This year's design of the mooncake package creates a gorgeous impression with delicate details of gold on a vermilion red background, creating an overall supple atmosphere.

 

■ You can see the design of the "MOON CAKE 2021" version below.

https://platform.world.co.jp/case/graphic-design-package-chateraise-moon-cake-2021/