Chateraise ice bar “Pyurte” new product package design example
We worked on the package design for the new product "Pistachio & Sweet Chocolate" of Chateraise's popular ice bar "Pyurte".
PURETÉ is a popular ice bar series developed by Chateraise Co., Ltd.
In addition to the lineup of "Tochiotome Strawberry", "Madagascar Vanilla", "Salted Caramel", and "Dark Uji Matcha", the new "Pistachio & Sweet Chocolate" has been released.
In 2020, the World Platform Service Co., Ltd. art direction team was in charge of package design for new products, following the renewal of four types of packages.
"Purte" means "purity" in French.
The "Pyurte" series is a slightly luxurious ice cream that you can enjoy the melt-in-your-mouth ice cream and chocolate the moment you put it in your mouth.
A package that makes you want to pick it up with a visual that expresses the product's characteristic "smooth and melting deliciousness", a design that adds a playfulness to the initial "P", and a colorful play of colors that image each flavor. Finished to
In this “Pistachio & Sweet Chocolate” package design, the bright pistachio color is impressively new and has a finish that expresses elegance.
(Click here for an example of the 2020 “PURETÉ” package design renewal)
