Package design for PURETÉ, an ice bar developed by Chateraise Co., Ltd.

PURETÉ is a popular ice cream bar developed by Chateraise Co., Ltd.
"Purte" means "purity" in French. Many flavors have appeared so far, but the package was renewed in 2020, and now there are 4 types: "Tochiotome Strawberry", "Madagascar Vanilla", "Salted Caramel", and "Dark Uji Matcha". Expanded.
The design renewal of this package was handled by World Platform Service Co., Ltd. of the World Group.

The "Pyurte" series is a slightly luxurious ice cream that you can enjoy the melt-in-your-mouth ice cream and chocolate the moment you put it in your mouth.
A package that makes you want to pick it up with a visual that expresses the product's characteristic "smooth and melting deliciousness", an image of four types of flavors, a design that adds a playfulness to the initial "P" and a colorful play of colors.