A simple package design that brings out the texture of the sweets

World Space Solutions Co., Ltd. of the World Group worked on the package design of the urban sweets brand “YATSUDOKI”, which was launched by Chateraise Co., Ltd. in the fall of 2019.

The most important thing when designing is to make the “materials” that the client cherishes in making sweets stand out. On top of that, we created an image with the demand for gifts in the city center in mind. The logo mark that symbolizes the brand and the illustrations that evoke the image of fresh raw materials have a stamp-like expression, giving a warm and high-quality impression that makes you feel the hands of a person. In a store with a calm atmosphere based on bricks and monotones, we finished with a simple package design that highlights the texture of the sweets.