Package design example of urban sweets brand “Yatsudoki” #2
World Space Solutions Co., Ltd. of the World Group worked on the package design of the urban sweets brand “YATSUDOKI”, which was launched by Chateraise Co., Ltd. in the fall of 2019.
While cherishing that the "material" and "texture" stand out, we casually incorporate the fun of sweets into the package. For example, in "BUTTER DORAYAKI", if you remove the belt of the box, you can see the illustration of the hidden cow and milk can. For “RUSK” and “GRAND RECIPES”, casual messages are attached to the side of the box, and the moment you open the graphical and elegant box, you can see a variety of baked confectionery, adding a little playfulness. In a simple design with a sense of unity, we designed a package that shines with each individuality.
