Art direction example of wearable cosmetics "upul"
Product development using the international manufacturing patented new fiber "Cell Solution® Skin Care" developed as a cosmetic product.
World Production Partners Co., Ltd., a production subsidiary of the World Group, has started product development using the international manufacturing patented new fiber "Cell Solution® Skin Care" developed for cosmetics. This is the world's first effort to commercialize apparel cosmetics using this fiber.
"Cell Solution Skin Care" contains high-performance fibers that contain moisturizing ingredients (vitamin E) to moisturize the skin, protect it from dryness, and make it smooth. Moisturizing ingredients reach the stratum corneum of the skin every time you wear the "Cell Solution® Skin Care" series, so you can expect skin care effects and develop products that can be called "cosmetics that you can wear." Moisturizing ingredients in the fibers are released by temperature and friction and penetrate the skin, so you can get a moisturizing effect through apparel products, especially innerwear and masks that come into direct contact with the skin. Therefore, we expect that the needs will expand in the future.
A fiber developed from natural cellulose, the main raw material is wood pulp collected from non-endangered trees that have received FSC certification (international standard for forest management). It has been certified and can be used for infants as well. Amid growing interest in SDGs, it is a fiber that is "friendly to both the environment and people."
Product "upul" using "Cell Solution® Skin Care"
At World Space Solutions Co., Ltd., I was in charge of art direction, including brand name development, logo design, package design, and graphic design for the product "upul" using "Cell Solution® Skin Care".
The brand name "upul" was inspired by the characteristics of high-performance fiber materials that contain moisturizing ingredients (vitamin E). Similarly, the logo design, image graphics, etc. are inspired by "water droplets" and "moisture" and have an image of a "rounded" form. I did.
