Pop-up shop “246st.MARKET” curated by World Co., Ltd.

The pop-up shop “246st.MARKET” curated by World Co., Ltd. will be opened as a limited-time store from August 19th to September 5th, 2021 at Newman Yokohama at the JR Yokohama Tower at the west exit of Yokohama Station. Did.

Based on the concept of "GOOD FOR FUTURE", 246st.MARKET is a sustainable lifestyle market that connects creators and users. This will be the second time the event will be held at Newman Yokohama, following the opening of the facility in June 2020. The theme is "YOKOHAMA NEW NORMAL LIFE". Awareness and lifestyle that has changed due to the corona wreck = New normal life, fashion, miscellaneous goods, cosmetics, etc. Featured creator brands that provide items that are comfortable and close to the future lifestyle and daily life have gathered, and the pop-up space “NEWoManLab” in the facility. .” It was deployed in three locations on the 4th, 5th, and 7th floors.

The VMD team of World Space Solutions Co., Ltd. was in charge of the venue construction progress management of this event and the environmental presentation in the facility.

At this year's 246st.MARKET, as part of industry-academia collaboration aimed at nurturing the next generation in the fashion industry, the company's staff, who also serve as VMD instructors at Bunka Fashion College, worked with students to create displays and sales floors. Planned space creation for 246st.MARKET with students taking the industrial merchandising course at Bunka Fashion College. For the production of the main window display at the front entrance on the first floor of Newman Yokohama, we planned with students studying VMD at Bunka Fashion College and collaborated with the flower brand <gui flower design> to create a flower dress using rose flowers. and flower objects.

At World Space Solutions, we have been conducting "VMD lectures" by VMD professionals at other companies, including those in other industries, and we provide on-site retail support as well as lectures from VMD overview to practice.