Sales agent case of outdoor brand Penfield (Penfield)
Sales agency example of a limited-time store of "Penfield" developed by Takihyo Co., Ltd.
World Store Partners Co., Ltd., a sales subsidiary of the World Group, operates approximately 2,000 stores and 40 brands (as of the end of March 2021), and has always maximized the value of stores.
In 2016, we started a B2B business, including sales agency services for other companies' stores, by making use of our accumulated know-how and experienced human resources.
From June 2021, Takihyo Co., Ltd. has started sales agency business for Penfield in Kasai Rinkai Park park outdoor facility Ff as a limited-time antenna shop.
Penfield was founded in 1975 in Hudson, Massachusetts. We have developed epoch-making products, including clothing using polar fleece developed by Malden Mills, and we continue to create products that are optimized for the lives of modern society while inheriting the legacy from the time of our founding.
The Kasai Rinkai Park store opened as an antenna shop for a limited period of 7 weeks, where customers can directly touch Penfield kids' products, which are usually sold only online, and get to know the brand.
At World Store Partners, he is in charge of store operations such as customer service, cash register, and inventory management.
The store has a pop and fun layout so that customers with children can enjoy it.