Create a space where you can experience the fun of bath time and the appeal of products with balloons that look like bubbles

 

At the pop-up store, we have a full lineup of "Oh! Baby" series, including long-selling products that have been in business for over 30 years, items that represent House of Rose, and the popular "Body Smoother N" nicknamed "Oh! Baby". Many new products such as moist hand cream, treatment balm, and scrub lip balm released in September were also released.

"Oh! Baby" contains hot spring water* in all products. It is a hot spring water cosmetic that is fun and easy to use, and gives you “naive skin” that you want to touch.
*Hot spring water: body smoother (keratin softening ingredient), other Oh!Baby products (all moisturizing ingredients)

 

This time, the store created by World Platform Service was inspired by the product features and directed the store with the image of “bath, bathtub, foam”.

The interior of the store is characterized by VMD linked with a large graphic with a balloon motif that looks like bubbles, creating a pop and cute eye-catching space.

In the store, which makes you want to stop by, we have clearly communicated the product category of “Oh!

About "Oh! Baby"

 

"Oh! Baby" is a cosmetics brand that is fun and easy to use, and that makes you want to touch it.

"Oh!Baby by HOUSE OF ROSE" (commonly known as Oh!Baby Shop) offers a lineup of trend-conscious products that will make you want to shout "Oh!" !Baby brand specialty store.

In addition to the Oh!Baby series products that are exclusive to the Oh!Baby shop, we also carry scented body smoothers that are not available at other stores.

https://www.hor.jp/shop/pages/oh_baby_series.aspx