[Overseas/China] Store design, spatial direction, and VMD example of "新太州本田" lifestyle-oriented antenna shop
World Platform Service First overseas project Sundiro Honda Lifestyle antenna shop store design, space production, VMD implementation
World Platform Service Co., Ltd., a platform business management and consulting business in the World Group, and World Federation Faith (Shanghai) Co., Ltd., a Chinese subsidiary of the same group that manufactures and sells fixtures and furniture and is responsible for the apparel business in the Chinese market, We worked on the store design, space production, and VMD for the "lifestyle transmission type antenna shop" developed by Sundiro Honda Motorcycle CO.,Ltd.(hereinafter referred to as "Sundiro Honda").
The store will open in Shanghai on March 26, 2023, and the entire store will utilize the know-how of the World Group as a new proposal in the market for electric bicycles, a lifestyle-oriented antenna shop that is expanding in China. It features a store design and spatial presentation that allows you to enjoy your stay in.
The theme of the space production is "Be Wardrobe"
Sundiro Honda "Shanghai Jing'an" this time is mainly targeted at young men and women (20s and 30s) living in urban areas in China. ”We proceeded with the creation of the store based on the concept of providing a life with an electric bicycle.
With "Be Wardrobe" as the theme of space production, you can purchase electric bicycles, which are the next-generation transportation tools, as clothing, food, and "riding" to complete your daily fashion style.
In addition to creating the store, I also worked on product development such as T-shirts and miscellaneous goods to be sold in the store and produced the cafe.
Features of shop making
(1) Designed to encourage a wide range of customers, not just electric bicycle users, with an open frontage. The front has a wooden louver with a natural taste, and the wall has a round surface configuration reminiscent of industrial products to express a unique world view.
(2) A café space where business negotiations and product guidance can be conducted is added, and the space where you can relax during your stay will expand. There is also a take-out counter that can be used according to your lifestyle.
3. Simple and natural wooden box-style fixtures are placed to make the products stand out, while seasonal textile patterns are used at key points to create a fashionable look.
(4) The highly visible in-store graphics (signs) combine LEDs and neon tubes to make the design effective, and the promotional image video is projected on the monitor to give depth to the store expression.
Since 2017, the World Group platform has a cumulative track record of over 1,300 B2B businesses, and will continue to expand.
One of our strengths is that for each project, we form a team of professional human resources within the group, and with our realization capabilities based on business practice, we can expand our business based on concept creation together with our clients.
About store development
Shanghai Jing'an store Opening date: Sunday, March 26, 2023
Address: No.799, Haining Road, Jing'an District, Shanghai, China
No.799, Haining Road, Jing'an District, Shanghai,China
Tsubo: 38.84 tsubo
Suzhou Wujiang store Opening date: Saturday, April 1, 2023
Address: F1041 Suzhou Wujiang Aiqin Seafood Park, No. 1298 Xia Rong Street, Wujiang District, Suzhou, China
F1041, Suzhou Wujiang Aegean Shopping Park, 1298 Xia Rong Street, Wujiang District, Suzhou,China
Tsubo: 51.9 tsubo