Ekichika "Frivole Omotesando store" store design design production example
We carried out interior design direction and VMD production for "Frivole", which opened in Ekichika (inside the subway station), which is used for commuting and moving.
World Group's "Frivole" has opened a store in Ekichika (subway station premises) used for commuting and moving as a selection store that can be used immediately, such as apparel, bags, and accessories.
Not only time until meeting, but also looking for a little gift, cosmetics and apparel, handkerchiefs and umbrellas,
By clearly categorizing rescue items such as stockings that you want right away, we have made it possible to reduce the stress of shopping at the busy station.
Considering the fact that Frivole is located underground, we installed a communication board on the façade to show the outside weather and temperature, making it a store that allows communication with people passing through the underground shopping mall.