Gravitas and Grace design and store design production example
Tokyo Trad designed the store with the theme "Gravitas and Grace".
Trad shop "Gravitas and Grace" developed by the World Group for adult men and women, mainly 35 to 45 years old.
The concept is “Tokyo Trad”. Through the filter of “Tokyo”, a city that gathers information on fashion, culture, art, economy, etc., it is a shop for the experienced generation of traditional fashion.
In order to express the concept, the store uses European antique fixtures and furnishings, and has a corner with books selected according to the concept. bottom.
(*Currently not open.)