We designed and performed VMD for the location Nishi-Ginza store.

"Location" Nishi Ginza store, which opened as a miscellaneous goods brand that proposes everything from on/off bags to accessories for working women, has more wooden surfaces than the initial store, giving it a softer and more unisex impression.

By simply arranging the colors of the store in wood and black, we have made it easier to see products such as colorful bags, small accessories, and fine accessories.

Editing space with a perforated board that is the icon of the store, in-store fixtures like a tower that can be edited for each scene, shelves with built-in lighting, category icon flags, large interior lighting visuals, A signboard type We aimed for a new storefront that has never existed before, such as a poster panel.

(*Currently not open.)