Example of store design production for highly sensitive select “OPAQUE HIROSHIMA”
We worked on store design direction, VMD direction, and graphic design for "OPAQUE HIROSHIMA" where you can get everyday luxury.
World Group's "OPAQUE HIROSHIMA" is a beauty select store specializing in "beauty" and "clothing" with the keyword "everyday luxury" on the 1st and 2nd floors of Fukuya South Building, a department store in Hiroshima.
The target is women who live positively and who have a selective eye to pursue the essence.
The theme of the interior of the Hiroshima store is the "mansion feel" that has been inherited from the Opaque Marunouchi store, allowing customers to feel a sense of security and trust while enjoying the brand's latest selection in a luxurious space.
(*Currently not open.)
