Store design production example of the ladies' store "Pink Adobe Takanohara store"
We provided design direction for the interior and VMD production of Pink Adobe, a store that adds “color” to everyday life.
The World Group's women's store "Pink Adobe", which operates mainly in shopping centers, was inspired by Ernest Hemingway's book "A Moveable feast" in the fall and winter of 2014. Rebranded as a new store that adds “color” to daily life for aspiring women aged 30 to 45.
In this rebranding, we chose a magazine-like appeal method from the viewpoint of presenting practical information in a fun and stylish way.
In terms of space design, we created a relaxed, festive and colorful daily life by fusing Pink Adobe's identity, which is similar to Bawa architecture, which gives a sense of warmth, and the modernity of industrial style.
(*Currently, the Takanohara store is not open.)
