World Group's women's brand "UNTITLED" aimed to evolve the exhibition on the occasion of the 20th anniversary of its debut.

Based on the keywords “culture” and “art,” creators representing various fields and an in-house team work together to produce image strategies, interior and exterior design of the shop, and convey the appeal of the brand with a higher degree of sensitivity.

Inspired by the façade of a real store, the linear layout is combined with organic materials and a slightly monumental VP (visual presentation) in the center to create a sense of class. VP expresses the mode while attracting the eye by using mannequins with different heights and different poses.