- New value for used items with domestic production background -

World Production Partners Co., Ltd., which is responsible for the production business of the World Group, will start developing the brand "be released" with the theme of sustainability from this spring. In collaboration with the used select shop “Ragtag” developed by, we will release the remake brand “SUPERMADE”.
This initiative utilizes the domestic factories of the World Group to add new value to items that are not priced and are collected according to the customer's wishes when purchasing clothing from customers with "rag tags". It is sold as a product.

Aiming to build a new fashion ecosystem, the World Group is addressing the issues of surplus inventory and product disposal faced by the fashion industry through off-price stores, subscription rental services, and customization businesses. ” will also be addressed as part of this effort.

A one-of-a-kind product designed one by one. After sewing at the world's domestic factory, the original antibacterial and deodorant processing is applied.

Production is carried out by hand at World Industry Fabric Okayama, which has high sewing technology, and all finished products are treated with World Industry Toyama's original antibacterial and deodorizing treatment to remove the odor peculiar to old clothes.
The product has a "SUPERMADE" logo in the design to bring out the creation to the fore, and while it has a new look due to re-tailoring and re-dying, the materials, patterns, and threads retain the remnants of conventional products. It is the one and only finish left.
This season, sales will first start at some stores of "Ragtag", and while capturing customer needs and improving remake technology, in the future we aim to sell online and wholesale to other companies such as select shops. Masu. In addition, we plan to donate part of the proceeds to revitalize the fashion industry and solve problems.

In the future, as a brand that conveys sustainability initiatives, we will also make things together with students.

World Production Partners is currently working on an industry-academia collaboration project with Sugino Fashion College. With the start of "Bee Release", we will support the next-generation fashion industry by cooperating with the students of Sugino Fashion College and Dressmaker Gakuin on the philosophy of sustainability as a concept and classes related to MD and manufacturing. We nurture a fresh sensibility and hand down our techniques.

The image is new this spring. A one-of-a-kind product designed and tailored one by one.

Brand overview

■Brand name: "be released"
With the meaning that clothes that were supposed to be discarded will be revived and released to the market again.
■Brand line name: "SUPERMADE"
*Used for product names and design motifs as brand and line names that bring creation to the fore.
■ Brand start: Spring/Summer 2020 ■ "Super Maid" brand concept "DESTRUCTION AND RE-CREATION"
We collect old clothes and things overflowing in the world, breathe new life into them,
A remake brand originating in Tokyo that makes all products unique and one-of-a-kind.
■ Available items/price range (Spring/Summer 2020): Outerwear, tops, bottoms, dresses Outerwear ¥28,000-¥65,000
Tops (T-shirts, hoodies, etc.) ¥18,000 ～ ¥38,000
Bottoms (Skirt/Pants) ¥20,000～¥38,000
Dress ¥25,000～¥45,000
Some stores in the sales channel "Rugtag" * Scheduled for Shibuya and Harajuku stores at the start

RAGTAG

https://www.ragtag.jp/
A shop where you can enjoy fashion to the fullest.
I can't spend a lot of money, but I want to get my hands on the brand I admire! I want to enjoy more fashion! Targeting those who have a strong passion for fashion, we have selected a wide range of brand items from trendy casual brands, coveted luxury brands, and up-and-coming designer brands.
[RAGTAG] RAG = rags TAG = tag It has the meaning of adding new value to old clothes and giving them a new life.