World Production Partners Co., Ltd., which is in charge of the production business of the World Group, will release a new autumn work of the sustainable-themed brand “be released” that has been developed since last year. Sales will be held for 10 days from August 20th (Friday) to 29th (Sunday) at the World Group's used select shop RAGTAG Shibuya store, as well as holding a pop-up event, as well as the official online store of Ragtag (https:// www.ragtag.jp/) is also available.

When purchasing used products from customers with "rag tags", this initiative aims to create new value by applying the World Group's designs, patterns, and sewing technology to items that have not been given a price and have been taken according to the customer's wishes. It is sold as an add-on product. For this new product, we have lowered the price range as a whole so that more customers can purchase it so as not to create further surplus inventory. In addition, we are expanding unisex specifications that can be worn by both men and women depending on the item. The World Group aims to build a world fashion eco-system, and through off-price stores and customization, the world group is facing the issues of surplus inventory and product disposal faced by the fashion industry. I will let you.

A one-of-a-kind product designed one by one. Tailoring is done at the World Kita Aoyama Building and our own factory in Okayama

The design and sewing are handled at the atelier of the World Kita-Aoyama Building, and the World Industry Fabric Okayama Technical Research Institute, which has high sewing technology, is hand-made, and the finished product is treated with World Industry Toyama's original antibacterial and deodorant processing, which is unique to secondhand clothing. removes the odor of

The design has been narrowed down to a few types that take into account the trends of this season, and the materials, patterns, and threads used are picked up, so each piece has a different expression. The finish, which combines different materials such as fabric, knit, and pleat processing, has a new expression while retaining the appearance of the original product, which is exactly the embodiment of upcycling.

At the RAGTAG Shibuya store, there is also an event where you can order a bag from your favorite shirt fabric

From August 20th (Friday), at the pop-up at the RAGTAG Shibuya store, about 100 used shirts will be displayed, and an event will be held where customers can choose their favorite three materials and order a tote bag. You can experience the fun of upcycling, where one shirt is reborn by combining patterns.

*remake triangle bag Large ¥3,000 Small ¥2,500 (tax included) Delivered in about a month

One-of-a-kind products that have been remade one by one

*Product in the image

Skirt) Tiered skirt combining 3 different materials /3 pieces skirt (¥9,400)
Pants) Flared slacks pants with different materials inserted into the slits /flared slacks pants (¥8,800) *Tax included

Unisex T-shirt

*The product in the image Oversized T-shirt with various materials arranged in an art panel style /fabric panel tee (¥6,000-¥7,500) *Tax included

Pop-up event overview

Store name: RAGTAG Shibuya store https://www.ragtag.jp/real-store/0000000003

Date/time: August 20th (Friday) to 29th (Sunday), 2021, 10 days / 11:00 to 20:00
*Subject to change due to COVID-19 situation.

Brand overview

“be released” Official Instagram https://bit.ly/3fJDqcL
Brand name: “be released”
With the meaning that clothes that were supposed to be discarded will be revived and released to the market again.

Brand start: Spring/Summer 2020
Brand concept:
A remake brand that breathes new life into clothes that have finished their role. It embodies both sustainable and fashionable.
Developed items / price range *Products sold this time (tax included) T-shirts, shirts, bottoms
T-shirt ¥6,000 ～ ¥7,500
Shirt ¥7,000～¥10,000
Bottoms ¥8,000～¥13,000

■RAGTAG https://www.ragtag.jp/
A shop where you can enjoy fashion to the fullest.
I can't spend a lot of money, but I want to get my hands on the brand I admire! I want to enjoy more fashion! Targeting those who have a strong passion for fashion, we have selected a wide range of brand items from trendy casual brands, coveted luxury brands, and up-and-coming designer brands.