10 days from September 14th (Sat) to September 23rd (Mon/holiday)

World Co., Ltd. is a POP-UP that gathers notable startup brands as part of the "Creators Support Program" aimed at "supporting various ideas and challenges in the next-generation fashion industry" started this term. The type department store "246st MARKET" will be held on the 1st floor of the World Kita-Aoyama Building (3-5-10 Kita-Aoyama, Minato-ku) for 10 days from September 14th (Sat) to 23rd (Mon/holiday). To do.
At the venue during the exhibition period, 14 brands of fashion, fashion accessories, and food and drink curated by fashion creative director Ayumi Gunji from a sustainable perspective are lined up, and the designers and creators who make them are welcome to visitors. We will sell while conveying our thoughts.

246st MARKET, where startup brands are lined up on the 1st floor of the World Kita-Aoyama Building (image)

The World Group Supports Diverse Ideas and Challenges for Next-Generation Fashion

Starting from this term, World has opened the World Group's platform, starting from the World Kita-Aoyama Building, and launched the "Creators Support Program" to provide a one-stop service from manufacturing to sales.

In August, on the first basement floor of the same building, we opened a "Creators' Lab" equipped with a variety of industrial sewing equipment. create. This “246st MARKET” will embody this initiative as a place to connect consumers with startup brands that will lead the next generation.

The fixtures that make up the venue are also produced under the theme of “sustainability” that can be reused.

"Sustainable", which is the concept of "246st MARKET", connects the desires of the creators and the needs of the buyers in a space that minimizes the environmental impact and cost of the venue production. For this project, Masaru Momoeda, an architect who often designs places that serve as hubs for people to gather and interact, such as coworking spaces, share houses, offices, and ceremonial spaces, will be reusing. Use fixtures where possible. It is made of a combination of folding screen-shaped side plates and flexible shelf boards, and can be folded like a folding screen when stored.

“246st MARKET” Overview

Schedule: 10 days from Saturday, September 14th to 23rd, 2019 (Monday / holiday) Time: Weekdays 12: 00-18: 00, Saturdays, Sundays, and holidays 11: 00-18: 00
*Business hours may vary for each store brand.
Location: World Kita-Aoyama Building (3-5-10 Kita-Aoyama, Minato-ku, Tokyo)
*Admission free ◆We are planning talk shows and workshops as events during the exhibition period.
The latest information will be updated from time to time on the “246st MARKET” official website https://www.246stmarket.com/ .

Executive Curator

Fashion Creative Director Sayumi Gunji President of gumi-gumi Co., Ltd. From the editorial advisor of the magazine "Numéro TOKYO", fashion supervision of the drama "First Class" (Fuji TV), guest commentator of "Direct hit LIVE Goody!" (Fuji TV), "Toyo Keizai Online", "Huff Post" He is active in a wide range of fields, including writing columns for web media.

Pop-up furniture design and production

Mr. Yu Momoeda, Architect President of Yu Momoeda Architects. Part-time lecturer at Kyushu University.
Born in Nagasaki in 1983. 2006 Graduated from the Faculty of Design, Kyushu University. 2009 Yokohama National University Graduate School / Architectural City School Y-GSA completion. After working at Kengo Kuma and Associates, established Yu Momoeda Architects in 2014. Major works include "Agri Chapel", "Four Funeral Houses" and "Bottomless Window". His major awards include the AR Emerging Architecture Awards Semi Grand Prize, the Leaf Awards Semi Grand Prize, the Architectural Institute of Japan New Face Award, and the SD Review New Face Award.