World Co., Ltd. will hold a POP-UP event “246st.MARKET” that connects creators and users on the 1st floor of the World Kita-Aoyama Building for 5 days from October 14th (Wednesday) to 18th (Sunday), 2020. "It will be held.

"246st.MARKET" held last year at the World Kita-Aoyama Building. An open space with natural light facing Aoyama Street (246).

"Slew" sells a limited number of upcycled T-shirts that have become surplus stock in the world.

"246st.MARKET", which was launched by World last autumn, is based in the World Kita-Aoyama Building located on Aoyama-dori (246), which has built an era as a fashion origin with the concept of "GOOD FOR FUTURE". It is a project to create the future through new initiatives with young creators. This time, the theme is “circulation lifestyle”, and World will curate 13 brands from clothing, food, housing to art.

In addition, as a topic this time, we will sell products with shirring embroidery by the upcycle brand “Slew” on T-shirts that have become surplus inventory in the world. It is a limited quantity project that has been reborn as a one-of-a-kind T-shirt that shows a new expression along with the silhouette just by applying shirring to the front.

During the period, in addition to exhibiting and selling products in the venue, we will also hold talk sessions and workshops that can interactively connect with visitors on the themes of circulation, lifestyle and sustainability.

“246st.MARKET” at the World Kita-Aoyama Building is the second time following the autumn of last year, and in June this year, a pop-up was held at Newman Yokohama as an external store, and this is the third time.
World will continue to evolve this initiative as a place to connect next-generation startup brands and consumers, and as a place where everyone can face themes that fit the times.

* Click here for the press release regarding this summer's event at Newman Yokohama http://corp.world.co.jp/news/1944/

“246st.MARKET” Overview

*The latest information will be updated from time to time on the “246st. MARKET” official website https://www.246stmarket.com/ .

Schedule: 5 days from October 14th (Wednesday) to October 18th (Sunday), 2020 Location: World Kita-Aoyama Building (3-5-10 Kita-Aoyama, Minato-ku, Tokyo)
■Time: 11:00-18:00 *10/18 (Sunday) until 17:00.
*Business hours may vary for each exhibiting brand.
■ When entering: Free admission * As a countermeasure against the new coronavirus infection, we will check the temperature at the time of admission and ask you to wear a mask.
■ Sponsors: Cation Co., Ltd., Antibacterial Meister Co., Ltd., INK INVEST Co., Ltd.
■ Cooperation: World Space Solutions Co., Ltd., World Production Partners Co., Ltd.,
World Store Partners Co., Ltd., World Business Support Co., Ltd.

About talk sessions and workshops

https://246stmarket2020kitaaoyama.peatix.com/

◆October 14th (Wednesday) Opening Talk Session ~Thinking about Circulation and Lifestyle~
17:30-18:30
A talk session was held on the theme of "Circulation Lifestyle" with exhibitors from the genres of fashion, miscellaneous goods, and food.
<Speakers>
Mr. Daisuke Hirano, CEO of Tin Pan Alley Co., Ltd.
Mr. Rina Sakai, Representative of FERMENTATION Mr. Yukio Ikemoto, Director of the Japan Sustainable Coffee Association, Professor at the Institute of Advanced Studies on Asia, the University of Tokyo Facilitator: Mr. Hitomi Sasaki, Freelance Announcer

◆October 15th (Thursday) Talk Session ～Circulating fashion～
18:30-19:30
A talk session will be held on the theme of “circulating fashion” centered on upcycling.
<Speakers>
SREU Director Toshinori Yoneda
Carton Artist Fuyuki Shimazu Facilitator: WWDJAPAN.com Editor-in-Chief Kaname Murakami

◆October 16th (Friday) Talk session ~ Sustainability from the perspective of consumers ~
17:30-18:30
A talk session by influencers who are engaged in environmental activities on the theme of “sustainability from the perspective of consumers” that incorporates sustainability into their lives.
<Speakers>
Model, ethical fashion planner, Ministry of the Environment Morisatokawaumi Ambassador Arisa Kamata Ethical Coordinator Evans Arisa Facilitator: Model, talent, reporter, Morisatokawaumi Ambassador of the Ministry of the Environment Eri Sasaki, etc.

*Hours and other times are subject to change.
The latest information will be updated from time to time on the official website https://www.246stmarket.com/ .

About the workshop

*Reservation required https://246stmarket2020kitaaoyama.peatix.com/

◆October 17th (Sat) Sustainable Coffee Workshop

① 12:00-13:00 ② 14:00-15:00 ③ 16:00-17:00
Making an original blend & how to make delicious coffee learned from a professional ~supervised by the Japan Sustainable Coffee Association~
Capacity: 4 people / 1 time Participation fee: 1,500 yen (tax included)
*You can take home the original blend you created.

◆October 18th (Sun) Workshop using cardboard

14:00-16:00
Let's make original accessories using cardboard.
～Supervised by Carton artist Fuyuki Shimazu～
Capacity: 8 people Participation fee: 3,300 yen (tax included)
You can make one of a wallet, card case, coin case, or pen case (can also be used as a long wallet or mask case) and take the work home.

◆October 18th (Sun) “SREU” remake order

18th (Sun) ①13:00~ ②14:00~ ③15:00~ ④16:00~ *Each session will take approximately 45 minutes. (tax included)
What to bring: 1 T-shirt *Order your favorite pattern from 2 types. On the day of the event, you will need to settle the payment (cash only) on site, and it will take about a month to deliver the goods.

About exhibiting brands

“246st. MARKET” official website https://www.246stmarket.com/

For fashion, in addition to the World Group's "Rugtag" and "Super Maid", brand bag sharing service "Laxus", and the upcycle brand "Slew". In addition, in an effort with the voluntary organization Koofuku, we will also sell ready-made products that have been redesigned so that people with disabilities can wear them for the first time. In addition, there is a diverse lineup that goes beyond genres, including fashion goods, miscellaneous goods, cosmetics, flowers, and drinks.
<Fashion>
RAGTAG, SUPERMADE, Laxus, SREU
<Fashion/Miscellaneous Goods>
WORLD×CO-FUKU, Earth Wrap, Sayaka dept. cheering jewelry, Carton
<Flower>
RIN
<Cosmetics>
FERMENTATION
<Food>
Japan Sustainable Coffee Association, tabel

TOPICS

Art works and AR works of “Kimekomi” will be exhibited at the venue during the period. Using modern second-hand clothes to leave traces of human life, we express attitudes inherited from the past.

Ken Yashiki
Born in Tokyo in 1983. After spending her childhood in California, San Diego, and Singapore, she graduated from Sugino Fashion College. Joined World in 2009, was in charge of VMD, and after leaving the company, continued his creative activities as an artist.
2007 JFW JAPAN CREATION TEXTILE CONTEST 2008 New Face Award, June 2019 ART OLYMPIA 2019 Excellence Award, November 2019 Modern Japanese Art Association Exhibition New Face Award, September 2020 SICF21 Audience Award, Wacoal Study Hall Kyoto Encouragement Award, etc.

About the original fixtures that make up the venue The fixtures were designed by Mr. Yu Momoeda, an architect who often designs places such as coworking spaces and share houses where various people gather and become exchange hubs for "246st.MARKET". Designed to. It is made of a combination of folding screen-shaped side plates and flexible shelf boards, and can be folded like a folding screen when stored, and is reused.