- Developing fixtures that can be used repeatedly and can be folded compactly and moved -

World Group's World Space Solutions Co., Ltd. won the Japan Kukan Design Award 2021 "Sustainable Space Award" for the pop-up store "246st.MARKET" that World has been working on since 2019. This award is for works that "contribute to the realization of a better and sustainable future for people," and is a new award for this term. * What is the Japan Space Design Award: The only and largest space design award in Japan, born in 2019, sponsored by the Japan Commercial Environmental Design Association and the Japan Space Design Association.

 

 

In recent years, the number of "pop-up events" has increased, and fixtures after use are often discarded, and the world has regarded the burden on the environment as a "problem". Therefore, we asked architect Masaru Momoeda to design fixtures with the keywords of "reusable" and "portable" from the perspective of reducing the environmental burden, and a sustainable mechanism that does not produce wasteful scraps in the production process.

In the production process, we combine "dimensions" with few scraps and five angles (30/45/60/90/120) that create a variety of shapes to wrap the product. The simple dimensions and these 5 angles change the expression, and the structure is made to stand on its own by inserting a shelf, so we finished it without using metal as much as possible. In addition, by combining multiple shapes and heights, the sales floor can be freely configured to create communication with visitors while wrapping the entire space in a sustainable space.

About “246st.MARKET”

The POP-UP store "246st.MARKET", which World has been working on since 2019, is based in the World Kita-Aoyama Building located on Aoyama-dori (246), which has built an era as a fashion origin. It is a project that connects designers and creators (creators) and consumers to create the future.

A lineup of brands curated by the world, from sustainable perspectives to fashion, cosmetics, miscellaneous goods, and art, and while arranging products on variable fixtures, designers and creators sell while conveying their thoughts to visitors. By doing so, new encounters will be born in the venue.
* “246st.MARKET” official website https://www.246stmarket.com/

Pop-up fixture design Architect Yu Momoeda

Photo: Koji Maeda/Ushiro

Profile of Masaru Momoeda

Head of Yu Momoeda Architectural Design Office.
Part-time lecturer at Kyushu University.
Born in Nagasaki in 1983. 2006 Graduated from Kyushu University Faculty of Design.
In 2009, completed Y-GSA at Yokohama National University Graduate School / Architectural City School.
After working at Kengo Kuma and Associates, established Yu Momoeda Architects in 2014.
Major works include "Agri Chapel", "Four Funeral Houses" and "Farewell Platform".
Major awards include AR Emerging Architecture Awards Semi-Grand Prize, Leaf Awards Semi-Grand Prize,
There are Architectural Institute of Japan Newcomer Award, Yoshinobu Ashihara Award, and DFA Design For Asia Awards Grand Prize.