-Full lineup of new autumn items from wear to shoes-

Newman Yokohama pop-up store image of "UNOHA", which provides fashion and lifestyle. Newman Yokohama NEWoMan Lab. 3rd floor.

World Co., Ltd. provides space and store design, sales agency, pop-up store development , and EC sales platform services for the lifestyle brand “UNOHA” launched by ASICS Corporation this spring.

At the "UNOHA" limited-time pop-up store held at Newman Yokohama for 23 days from October 13th (Wednesday) to November 4th (Thursday), there will be a lineup of new autumn items. Starting with knitted tops and skirts that can be worn as a set up using natural materials, the new khaki color of the 2-way one-piece, which is a popular standard item, is now available. In addition, eco-friendly materials such as recycled leather are used, and we have a lineup of shoes that are attractive and comfortable to wear.

“UNOHA” pop-up store overview

Venue: Newman Yokohama NEWoMan Lab. 3rd floor (1-1-1 Minamisaiwai, Nishi-ku, Yokohama-shi, Kanagawa)
Period: October 13 (Wednesday) to November 4 (Thursday), 2021
Business hours: 11:00-20:00 *Subject to change due to COVID-19 situation.

About the lifestyle brand “UNOHA”

A lifestyle brand launched in March this year from Asics.
Unohana, from which the name "UNOHA" is derived, is said to be a mysterious plant that skillfully controls energy by making its branches hollow. It survives the harsh winter and blooms beautifully in late spring. Like unohana, we will provide and transmit fashion and lifestyle while cherishing the balance of people's hearts and bodies.
Approximately 70% of the Fall/Winter 2021 collection uses sustainable materials that are considerate of the global environment.

UNOHA Official Online Site: https://unoha-u.com/shop/default.aspx
UNOHA Official Instagram: @unoha_official #unoha
URL https://www.instagram.com/unoha_official/

 

Reference) About the World Group's multi-platform https://platform.world.co.jp/
The World Group has high-quality manufacturing backed by knowledge gained from developing a diverse range of brands over 60 years since its founding, as well as real resources cultivated through a nationwide store network of over 1,800 stores, and provides them as platform solutions. increase. In addition to providing a comprehensive service that meets the needs of companies, it is also possible to utilize necessary parts such as product planning, store design, and online store management.