The shoe brand "Esperanza" developed by the World Group's Kobe Leather Cloth has worked on the first no-box in consideration of environmental efforts. The business model that eliminates the shoe box, which integrates production, logistics, and stores, is currently patent pending as Kobe Leather Cloth's "NO BOX" business model.

So far, of the customers who have purchased 500,000 to 600,000 pairs of shoes at Esperanza annually, only 20% take the products home in a shoe box, and the remaining 80% take only the products home. It was done.

In response to this situation, Esperanza conducted a survey of all stores and interviewed staff from the year before last, and found that in addition to the waste of shoe boxes, the staff was burdened with the work of disposing of shoe boxes. rice field.

Women's shoes, which come in a wide variety of designs, from sandals to boots, can be easily distributed and stored by putting them in a fixed shoe box, and have supported the distribution of this industry for many years. For this reason, Kobe Leather Cloth spent about a year organizing everything from production to logistics and store operations in order to build a "NO BOX" scheme, reviewing and verifying.

"NO BOX" from Kobe Leather Cloth. A business model that consistently operates from "production → distribution → store stock".

Since 1973, Kobe Leather Cloth has been involved in tree-planting activities as part of its social contribution activities, and is involved in a cedar and cypress tree-planting project in its hometown, Ichinomiya-cho, Shiso City, Hyogo Prefecture. ( https://www.kobe-leather.co.jp/business/forest/ )

Considering this "NO BOX" as one of our environmental initiatives, we will continue to evolve our products, technologies, and business model as a whole without being bound by preconceived notions, utilizing the know-how of a long-established shoe manufacturer.

“Esperanza” brand overview

Since its debut in 1966, Esperanza, which has strongly reflected the trends of the times and has gained overwhelming support from women in their 20s and 30s, has undergone its first rebranding this season.

In response to recent customer needs, the pursuit of comfort and the trend toward casual dressing even in the office, we have renewed our product lineup, including variations of flat shoes and fashionable sandals. We are also approaching new customers by renewing the store interior with the icon of pink beige, which was newly set as the brand color.

The new interior of the store is based on the image of going out wearing Esperanza shoes. The height and arrangement of each zone are adjusted, and the pink beige color of cork is used as an icon. (Lumine EST Shinjuku store)

"Esperanza" from this summer's products ~ A wide variety of light sandals ~

Concept: Combining trendy spices and shoe craftsmanship,
A nuanced accent to your outfit. Esperanza proposes a fresher and more comfortable walking pleasure that feels stylish while being real shoes.

Start year: 1966 Sales channel, 21 stores (as of June 10, 2021)
・ Official online store https://store.world.co.jp/s/brand/esperanza/
Central price (Spring/Summer 2021/tax included)
Pumps ¥6,490～¥8,690
Flat shoes ¥6,490～¥8,690
Sandals ¥6,490～¥8,690
Sneakers ¥6,490～¥7,590
Miscellaneous goods ¥3,960～¥8,690