The new interior of the store is based on the image of going out wearing Esperanza shoes. The height and arrangement of each zone are adjusted, and the pink beige color of cork is used as an icon. (Lumine EST Shinjuku store)

The women's shoe brand "Esperanza" developed by Kobe Leather Cloth of the World Group will be renewed for the first time since the brand started this spring.

Since its debut in 1966, "Esperanza" has strongly reflected the trends of the times and has gained overwhelming support from women in their 20s and 30s. In recent years, the needs of our customers have led to the pursuit of comfort and a more casual style of dressing even in the office.
In addition, in order to evolve the environmental efforts that Kobe Leather Cloth has been working on for a long time, we worked on the first no-box as a shoe brand.

Kobe Leather Cloth, which joined the World Group in 2019, has been building branding that fits the current era. Taking advantage of our industry-leading shoe last design and our in-house craftsmen's wooden pattern production technology, we will take this renewal as an opportunity to further evolve as a shoe manufacturer, retailer, and wholesaler that can procure materials.

“Esperanza” Renewal Points

① Product composition divided into three categories
Shoe trends have changed significantly since last year, from teleworking and casualizing in the office to new normal dressing that has no boundary between on and off. Organize the overall MD into three categories: "Urban Trend", "Neo Basic" and "Healthy Femininity" to expand the range of designs.

② 12 hours pumps renewed
Pumps that can be worn for a long time with original wooden molds from Esperanza, who know everything about women's feet. We will add trend colors for each season to 3 types of low heels, middle heels, and high heels and basic colors to further expand sales.

③ Shoe box "NO BOX" project
Until now, only 20% of customers brought their shoe boxes home after purchasing the product, and the remaining 80% were thrown away. "Esperanza" will be integrated from production to distribution and storefront, and we will build a scheme to eliminate the shoe box that was taken for granted in the industry.

Summer 2021, "Esperanza" season visual

An example of this spring's products

Enjoy your individuality with the essence of the Urban Trend trend

More than simple combined with Neo Basic

Healthy Femininity Enjoy femininity

“Esperanza” brand overview

https://store.world.co.jp/s/brand/esperanza/
Concept: A nuanced accent to your outfit that combines trendy spices and shoe craftsmanship. Esperanza proposes a fresher and more comfortable walking pleasure that feels stylish while being real shoes.

Start year: 1966 Market:
・19 stores (as of the end of March 2021)
・ Official online store https://store.world.co.jp/s/brand/esperanza/
Central price (Spring/Summer 2021/tax included):
Pumps ¥6,490～¥8,690
Flat shoes ¥6,490～¥8,690
Sandals ¥6,490～¥8,690
Sneakers ¥6,490～¥7,590
Miscellaneous goods ¥3,960～¥8,690