License provision of OMO commerce business platform "OMNI-BASE" for distributors

World Group Fashion Co-Lab Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tsukuhito Nakajima) is an online and offline store with Nihon Unisys Co., Ltd. (Headquarters: Koto-ku, Tokyo; Representative Director: Akiyoshi Hiraoka). We will start collaborating in the field of business platform systems for retailers and mail-order businesses that develop OMO commerce businesses that integrate sales.

The EC/OMO solution "Omni-Base" owned and used by World and provided by Fashion Co-Lab mainly to the apparel industry is licensed to Nihon Unisys, and the company adds its own functions. , will be offered as a service menu of the new service brand "DIGITAL'ATELIER". In addition, by providing business support (site creation, CS, logistics work, etc.), which Fashion Co-Lab specializes in, we will support the promotion of OMO and digitalization of companies in terms of both systems and operations.

As the first client, we have decided to provide services to a major fashion retailer, and we have started application work with the aim of starting operation in the spring of 2022.

background

Due to the spread of the new coronavirus (COVID-19), the product purchasing process of consumers has changed significantly in the social situation of refraining from going out. In commerce, EC, apps, and online customer service are spreading, and the number of companies where EC is becoming mainstream is increasing.
The online customer service system of the retail business, which has so far focused on physical stores, is becoming essential not only for EC alone, but also for OMO, which is based on the premise of linking inventory and customer data with physical stores. system, POS system, etc.), more functions are required, and more complex linkage with existing systems is required. However, in order to build such an OMO platform independently, in addition to business know-how, system knowledge and a large amount of investment and time are required.

Overview of collaboration

Based on "Omni-Base", Fashion Co-Lab has provided solutions for directly managed and official e-commerce, as well as contracted e-commerce services, mainly for small and medium-sized apparel manufacturers and mail-order companies. . However, in response to the above background, the scale of introduction by each client company is expanding and becoming more complex. In order to reduce the investment burden of each company and shorten the introduction period by providing it as a service, we provided the license of "Omni-Base" to Nihon Unisys, and while gaining its sales and development capabilities, we will use the company's "Omni-Base". As "Base for DIGITAL'ATELIER", we will strengthen our collaboration to spread it widely in the industry.

Nihon Unisys will provide SaaS and business services as a service vendor that provides robust and secure services based on the know-how and cloud business experience cultivated in system construction and operation for major retailers and mail-order businesses.

Fashion Co-Lab provides licenses for "Omni-Base", which is necessary for Nihon Unisys to provide services to client companies, as well as business know-how and human resources accumulated while pursuing efficiency in EC contract work. By providing such resources, we support the operations of our client companies, and as a major apparel manufacturer and retailer, we quickly detect next-generation needs for OMO and digitalization and contribute to service improvement.

Service features

Nihon Unisys' "Omni-Base for DIGITAL'ATELIER" licensed by Fashion Co-Lab is a SaaS-type platform system for businesses on a scale of 1 billion to 100 billion yen. New functions can be added at any time, so client companies can select and use the functions they need.

Only SaaS can be introduced speedily, and even a business with a scale of tens of billions of yen can be released in about a year. "Omni-Base for DIGITAL'ATELIER" will be incorporated into the service menu of Nihon Unisys' new service brand "DIGITAL'ATELIER", which was launched with the concept of "Even major companies can use the service".

The main functions are as follows.
・Fulfillment function (from purchase to order receipt/sales/shipment management)
・EC function (smartphone site, PC site, smartphone app)
・Mail order function (call center function)
・Store functions (various OMO functions linked with POS)
・Wholesale/consignment function (product/inventory/sales linkage function with external malls)

the next deployment

Fashion Co-Lab not only has this EC/OMO solution "Omni-Base", but also has accumulated knowledge of the apparel and retail SPA business format cultivated by World Co., Ltd. We aim to provide a mechanism and system platform as a common platform for the industry, reduce the investment burden and risk, and help improve the productivity of the industry. Specifically, in addition to the inventory control, core system, and store system that have already started to be provided, we will actively promote external sales of solutions currently under development.

 

About Fashion Co-Lab Co., Ltd.

Starting with the construction and operation of the official EC site directly managed by the manufacturer, POS, store inventory, store delivery inventory, and EC inventory developed by World Co., Ltd., a general apparel manufacturer, are linked synchronously to reduce opportunity loss and inventory loss. Since its establishment in 2011, we have expanded our business as a "fashion-specialized digital servicer" that provides system solutions such as inventory linkage systems, MD systems (automatic report creation and display tools, inventory control systems), and core systems. .

[Overview of Nihon Unisys, Ltd.]
Company name: Nihon Unisys, Ltd. Representative: Akira Hiraoka, President and CEO Head office location: 1-1, Toyosu 1-chome, Koto-ku, Tokyo Established: March 1958 Capital: 5,483,170,000 yen

[Outline of Fashion Co-Lab Co., Ltd.]
Company name: Fashion Co-Lab Co., Ltd. Representative: Tsukuhito Nakajima, President Head office location: DT Gaien 3F, 2-4-12 Jingumae, Shibuya-ku, Tokyo
Established: April 2011 Capital: 80 million yen

■ Related links Nihon Unisys, Ltd. https://www.unisys.co.jp/com/
DIGITAL'ATELIER Portal Site URL https://digitalatelier.jp/

* "Omni-Base" is a trademark of World Co., Ltd., and its system intellectual property belongs to the company.
*DIGITAL'ATELIER is a trademark of Nihon Unisys, Ltd.
*Other company names and product names are trademarks or registered trademarks of their respective companies.
*The information on this page is current as of the date of announcement. Please note that it is subject to change without notice.