E-commerce platform for the OMO era provided jointly by Fashion Co-Lab and Nihon Unisys

Fashion Co-Lab Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Takahiro Ikegami) of the World Group and Nihon Unisys Co., Ltd. collaborate to provide an EC platform for the OMO era "Omni-Base for DIGITAL'. ATELIER” (Omnibase for Digital Tatrier) has been adopted for the new EC system of UNITED ARROWS Co., Ltd. and started operation on March 2, 2022.
"Omni-Base for DIGITAL'ATELIER" provides Nihon Unisys with the license of the EC/OMO solution "Omni-Base" owned and used by World and provided by Fashion Co-Lab. It is a SaaS-type EC platform system that the company has added its own functions and is developing as a new service brand "DIGITAL'ATELIER".
As a SaaS-type platform system that supports businesses on a scale of 1 billion to 100 billion yen, new functions are added at any time, so client companies can evolve their EC functions speedily and at low cost.

UNITED ARROWS has been selected because it matches the needs of UNITED ARROWS, which aims to speedily evolve the expanding EC business and expand OMO functions over the medium term, due to the impact of the new coronavirus infection.

In the future, we will continue to respond to the expanding EC sales channel and provide a SaaS-type common platform as a service to meet the needs of the industry, thereby reducing the investment burden of each company and shortening the introduction period. ” to Nihon Unisys, and while gaining its sales and development capabilities, we will strengthen collaboration to spread it widely in the industry as the company’s “Omni-Base for DIGITAL’ATELIER”. I will continue.

Features of Omni-Base for DIGITAL'ATELIER

Nihon Unisys' "Omni-Base for DIGITAL'ATELIER" licensed by Fashion Co-Lab is a SaaS-type platform system for businesses on a scale of 1 billion to 100 billion yen. New functions can be added at any time, so client companies can select and use the functions they need.
Only SaaS can be introduced speedily, and even a business worth tens of billions of yen can be released in about a year. "Omni-Base for DIGITAL'ATELIER" will be incorporated into the service menu of Nihon Unisys' new service brand "DIGITAL'ATELIER", which was launched with the concept of "Even major companies can use the service".

The main functions of "Omni-Base for DIGITAL'ATELIER" are as follows.
・Fulfillment function (from purchase to order receipt/sales/shipment management)
・EC function (smartphone site/PC site)
・Mail order function (call center function)
・Store functions (various OMO functions linked with POS)
・Application function (OMO compatible application with EC function and membership card function)
・Wholesale/consignment function (product/inventory/sales linkage function with external malls)

Fashion co-lab solution development

Fashion Co-Lab is not only "Omni-Base for DIGITAL'ATELIER" this time, but also "SIMLES", a total solution for sales and logistics that seamlessly connects EC, stores, and logistics, and quickly converts inventory into high gross profit. ”, we offer four solutions. We provide SaaS solutions that implement practical know-how cultivated through our own group of 1,800 multi-business stores and various external sales. We aim to provide not only apparel, but also SPA and retail companies as a common platform for the industry, reduce the investment burden and risk of our clients, and help improve the productivity of the industry.

■SIMLES‐ZAIKO CONTROL
A business system solution that automates optimal inventory allocation, transfer, and price changes to each store. Automatically calculates the optimal recommended pattern for changing the selling price (markdown) that maximizes profit, and realizes business execution with a few clicks. Inventory loss can be greatly reduced by systematizing inventory allocation operations, which tend to depend on individual skills, and improving labor-saving and accuracy.

■ SIMLES‐LOGI
Solutions for building and operating logistics bases that integrate stores and e-commerce By unifying the logistics bases that manage inventory for EC sales and the logistics base that manages inventory for delivery to stores, it enables flexible inventory sales in both sales channels. It is also possible to efficiently respond to OMO services such as reduction of opportunity loss due to reduced delivery lead time to customers, and store pick-up. In addition, FCL takes advantage of the scale advantage of consolidating multiple clients to reduce running costs such as unit transportation costs.

■SIMLES‐EC&POS
EC & POS system that allows mutual sales of both inventory in both stores and EC sales channels Low cost that can use 2,000 functions including OMO support cultivated through the construction and operation of our own EC mall and the construction and management contract of official EC of clients SaaS.
We can also provide full services necessary for mall operation such as site creation, product image shooting, logistics, and customer service.

■ SIMLES-BI
BI solution that can visualize store and EC sales, gross profit, and sales channel profit on a web basis in a timely manner. It is possible to manage improvements in a consistent manner using the same tools at the site.

[Overview of Nihon Unisys, Ltd.]
Company name: Nihon Unisys, Ltd. Representative: Akiyoshi Hiraoka, President and CEO Head office location: 1-1, Toyosu, Koto-ku, Tokyo Date of establishment: March 1958 Capital: 5,483,170,000 yen

[Outline of Fashion Co-Lab Co., Ltd.]
Company name: Fashion Co-Lab Co., Ltd. Representative: Takayuki Ikegami, President and CEO Head office location: DT Gaien 3F, 2-4-12 Jingumae, Shibuya-ku, Tokyo
Date of establishment: April 2011 Capital: 80 million yen

■ Related links SIMLES, a total solution for sales and logistics
Fashion Co-Lab Co., Ltd. https://fashion-co-lab.jp/

SaaS-type EC platform system "Omni-Base for DIGITAL'ATELIER"
Nihon Unisys, Ltd. https://www.unisys.co.jp/com/

DIGITAL'ATELIER Portal Site https://digitalatelier.jp/

* "Omni-BASE" is a trademark of World Co., Ltd., and its system intellectual property belongs to the company.
*DIGITAL'ATELIER is a trademark of Nihon Unisys, Ltd.
*Other company names and product names are trademarks or registered trademarks of their respective companies.
*The information on this page is current as of the date of announcement. Please note that it is subject to change without notice.