~ Clothes that make working people look beautiful by adding the fashion of apparel to the functionality of uniforms ~

World Production Partners Co., Ltd., a group company of Sumisho Montblanc Co., Ltd. and World Co., Ltd., has created BLANCE, a uniform brand for the food and beverage industry that combines know-how as the top share company in the service uniform industry and high design capabilities unique to a fashion apparel company. (Blanche)” will be on sale from the summer of 2018.

World Production Partners is in charge of planning and development of designs and patterns, and Sumisho Montblanc is in charge of manufacturing. Regarding sales, in addition to catalog sales through Sumisho Montblanc's approximately 1,000 sales agents nationwide, uniform catalog sales will be conducted through approximately 2,000 specialty stores that are business partners of World Amber Co., Ltd., a World Group company. .

Prior to the start of sales, it will be unveiled to sales agents at Sumisho Montblanc's exhibition from Thursday, February 8, and then proposed as a new business model to partner specialty stores at the World Amber exhibition. It's a schedule.

Proposing highly sensitive uniforms for the restaurant industry in three target scenes

In the food and beverage industry, uniforms with a higher sensitivity are required as a tool to differentiate from other stores and to increase employee motivation. In "Blanche", with such a market background in mind, we set up three major scenes, "CASUAL", "SWEET" and "CHIC" as targets, and improved the uniform we are wearing now. We propose uniforms with high sensitivity and fashion sense.

<CASUAL> Clean French chic marine taste using denim and borders. A casual outfit that shines with the personality of your outfit, and goes well with coffee stands, cafes, and bakeries.

<SWEET> A natural and sweet design that incorporates elements of townwear in pastel colors. A design that shines in a store based on white, such as sweets and organic food shops that mainly target women.

<CHIC> Sophisticated and elegant style with monotone color and solid silhouette. The design with a retro and classical atmosphere is the image of wearing in a high-class restaurant or a modern bar.

Uniform “BLANCE” for the food and beverage industry overview

Number of models: 23 types (planned) *Men's, women's, unisex Scheduled release: Summer 2018 Sales method: Sumisho Montblanc's approximately 1,000 sales agents nationwide and World Amber's business partners Uniform catalog sales through 2,000 specialty stores Brand name: “BLANCE” is a coined word derived from “blanche”, which means “white” in French.
In addition, Sumisho Montblanc's company name and brand name are also associated with the "white" of Montblanc, the highest mountain in Europe and the Alps, a beautiful white mountain.

Unveiling "BLANCE" at Sumisho Montblanc "2018 EXHIBITION"

<Held in Tokyo>
Date: February 8 (Thursday) and 9 (Friday), 10:00-17:00 on both days
Venue: 11-12 Nihonbashi Tomizawacho, Chuo-ku, Tokyo Sunrise Building 3F Convention Hall

<Holding in Osaka>
Date: February 14 (Wednesday) 10:00-17:00, February 15 (Thursday) 10:00-16:00
Venue: 3-1 Ofukacho, Kita-ku, Osaka City Grand Front Osaka North Building B1F Event Lab

Overview of Sumisho Montblanc Co., Ltd.

http://scmb.montblanc-web.jp/

Founded in 1950 as a fabric wholesaler for white coat manufacturers. In the 1970s, we started using the “Montblanc” brand, which is also used in our current company name, and have been developing our business for 68 years since our founding. It boasts the top share in the service uniform industry.

World Production Partners Co., Ltd. Overview

Established in October 1999. It is responsible for the production platform of the World Group, and mainly handles trading company functions such as material procurement, quality control and trade, and OEM and ODM business that proposes apparel planning and production for other companies.

Overview of World Amber Co., Ltd.

Established in December 2016. The World Group develops wholesale sales mainly for women's clothing specialty stores nationwide. A series of "specialty store platforms" for sales made to order centered on exhibitions will also be performed as a sales agent for other companies' brands in addition to their own brands.