World Co., Ltd. will hold a Ross Flower event with the flower design team gui in front of the 1st floor of the World Kita-Aoyama Building (3-5-10 Kita-Aoyama, Minato-ku) for 7 days from March 26th (Friday) to April 1st (Thursday). An art exhibition “Hope for Heart” will be held, and on April 1st, a new-style joining ceremony will be held online and offline to celebrate new employees who will become members of the World Group, which will make a new start this spring. I will.

Since last year, I have been exposed to the threat of the new coronavirus, which has spread worldwide, and my new friends who have continued their job hunting in uncertain days and have chosen to join the World Group. In addition, I would like the people of this city, who have welcomed spring with a new feeling, to feel the energy of lively flowers and the power of fashion full of hope. With that in mind, I planned "Hope for Heart".

At the entrance ceremony on April 1st (Thursday), Yuki Maeda of the flower design team gui used flowers, mainly unsold flowers (Ross flowers*), and surplus clothing materials from the World Group. Five mannequins wearing haute couture flower dresses, the only one in the world designed by director Madoka Miyagawa, who supervised the event, will attend the event along with the new employees, and decorate the venue beautifully. Prior to that, works will be exhibited in front of the World Kita Aoyama Building facing Aoyama Street for 7 days from Friday, March 26th. If you are in the area, please take a look.
*Loss flowers: Unsold flowers from fresh flower sales that are scheduled to be discarded without being delivered to customers.

World will continue to communicate its message as a fashion company that brightens and warms people's hearts through interactive activities starting from the World Kita-Aoyama Building.

Hope for Heart introduction video

Mr. Yuki Maeda, an artist who breathes life into flowers "gui"

gui is a flower design team produced by former TV Asahi announcer Yuki Maeda. Based on the concept of "a place where you and flowers meet", we collaborate with various genres such as fashion and art to create a place where many people can meet flowers. We convey the charm of flowers along with the desire to “let as many people as possible know about flower loss and expand the circle of people who decorate flowers in their daily lives.”

SUDELEY Co., Ltd.
Yuki Maeda Flower artist
After working at a TV station for 10 years, he went to England to study in 2013. After working as an apprentice gardener at an old castle in Gloucester, Cotswolds, he trained at a flower shop in Tokyo for three years, and launched his own flower brand gui in the fall of 2018. https://gui-flower.com/

・At the initiation ceremony on April 1 (Thursday), Mr. Yuki Maeda will also give a message to new employees.

A bouquet that colors your room will help someone

Unmanned POPUP FLOWER SHOP (image)

During the event period, we will be selling spring bouquets produced by gui in front of the World Kita-Aoyama Building. A portion of the proceeds from bouquets purchased for yourself or as a gift for a loved one will be donated to an authorized NPO, Florence.
・Sales time: Weekdays 11:00 a.m. to 5:00 p.m. *Ends when supplies last ・Sales price: 1,000 yen (tax included), 2,000 yen (tax included)

Authorized NPO Florence This is a social problem-solving group that aims to realize a society where everyone embraces their children, where they can take on any challenge while raising children, and where all kinds of families are filled with smiles.
https://florence.or.jp/

Overview of the event

Name: Hope for Heart Exhibition Period: March 26 (Friday) to April 1 (Thursday), 2021 * 7 days Location: World Kita Aoyama Building 1F front window (3-5-10 Kita Aoyama, Minato-ku, Tokyo)
Access: Tokyo Metro Ginza Line, Chiyoda Line, Hanzomon Line "Omotesando" station (Exit A3) 2 minutes on foot Organizer: World Co., Ltd. Cooperation:
World Space Solutions Co., Ltd. World Production Partners Co., Ltd. Fields International Co., Ltd. “Untitled”
*Although it will be viewed outdoors, please refrain from visiting if you have symptoms of a cold such as fever or cough, and we ask that you wear a mask. We also ask that you maintain a social distance when viewing.

WORLD's official Instagram account, T/W/O, posts information about the events at WORLD Kitaaoyama Building and the "People, Things, and Things" that WORLD is currently paying attention to.
URL https://www.instagram.com/2_t_w_o_2/?igshid=ofmeeu9uy1bk