FranchisingOpening retail stores
Providing comprehensive support, from store opening to operation - we help clients establish highly profitable franchise businesses.
World Group operates store franchises centered on the fashion lifestyle store SHOO-LA-RUE.
We provide business solutions that best meet the expectations of our franchisees and support their businesses
by offering the World Group's product lineup and abundant store management expertise.
OUR CHARACTERISTICSCharacteristics of Franchise Business
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- Economies of Scale - World Group, a comprehensive fashion apparel corporation
- The head office's business scale is a critical factor in franchise businesses. World Group's excellent product development and supply capabilities enable the provision of products that meet the needs of franchisees. The economies of scale offered by the World Group's network of more than 2,000 franchisees are why our franchise business has gained a reputation as a popular franchise business in the apparel industry.
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- Four kinds of support -Support from the head office that allows you to concentrate on store management -.
- We provide a full suite of support systems in four key areas: opening, operation, training, and management. For operations, our streamlined procurement system (order placement service) makes it easier than ever for those from other industries to enter the market. Our headquarters also handles store development, indispensable for increasing store popularity and business expansion.
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- Highly profitable - one of the most profitable businesses in the apparel industry
- Existing stores are highly profitable, with an average gross profit margin of over 50%. Many member companies are already operating multiple stores, operating popular stores in their local markets, and many have plans for further expansion.
OUR DUTIESRole of Franchise Business
Franchising
Franchising business that bring in customers, generates sales, and improves customer satisfaction.
World Group provides unique franchise packages that maximize franchisee assets such as human resources, sales floors, and regional networks. We contribute toward attracting more customers, increasing sales, and improving customer satisfaction.
Main brands
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- SHOO・LA・RUE
- We offer trendy and reasonable daily wear based on the "Smiling 365 days a year" concept.
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- grove
- We offer elegant French-feminine fashion based on an "always cherishing femininity" concept.
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- ORBENE
- ~All Benefit Store~
A hand-picked merchandise specialty store that provides benefits ("delight") by meeting customer needs.
PROJECT PROCESSProject flow
From property proposals to store planning and human resource development, we provide comprehensive support for operations related to franchise openings.
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- PHASE01
- Trade area/property survey, sales forecast, income/expenditure simulation, etc.
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- PHASE02
- Store design, bidding for construction, project management
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- PHASE03
- Store manager training, pre-opening training, store opening preparation, open viewing, etc.
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- PHASE04
- Store opening