NEW
Hong Kong-based bag brand “CAFUNÉ” NEWoMan Yokohama Limited time shop opening/operation example
Cafune Limited
Pop-up store launching and operations Opening retail stores
Providing comprehensive support for launching pop-up stores through retail development, spatial design, and sales agent services.
World Group can leverage its retail development, spatial design, and sales agent expertise to help you convey the value and appeal of your products.
Using this knowledge, we can provide a one-stop support service for everything from pop-up store development to store opening and operation.
We also offer this service as a trial for developing physical stores for e-commerce brands and wholesalers' private labels.
OUR CHARACTERISTICSCharacteristics of pop-up store opening and operation business
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- Choosing optimal store locations among department stores and shopping centers nationwide.
- World Group has a network of approximately 1,000 facilities throughout Japan. We can secure the most suitable site for your business by selecting from a vast number of locations, ranging from department stores to shopping centers, based on your budget and target customers.
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- Handling complicated tasks such as contract/rent negotiation and progress management for you.
- We can handle the complicated tasks required for retail development, such as contract and rent negotiations and overall schedule management for you. Free up time for other vital tasks like product development and public relations activities.
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- Providing spatial, full visual merchandising, and graphic design tailored to your needs.
- We can also conduct complete visual merchandising design that takes customer flow into consideration. This process includes fixture layout, product display, and graphic planning for promotional materials.
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- Assisting in product delivery, store opening preparations, clearing operations when closing the store for good.
- We deliver merchandise, arrange fixtures and equipment, and set up the store for the opening. We give form to the sales floor, adjust the layout as needed to match the movement of merchandise during operations, and provide support for the store's teardown.
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- Highly skilled sales staff to assist in opening stores nationwide.
- We have sales staff all over the country and can act as a sales agent for any store opening in any area. We can arrange personnel with a variety of skills, including store manager experience and sales experience across multiple channels.
OUR DUTIESRole of pop-up store opening and operation business
Retail development
Planning various pop-up stores - from apparel to general merchandise and food, among others.
We manage the launch of your pop-up store for you - from initial planning and development to the store's opening and eventual takedown. We also provide advice on planning and operating these stores. Our services extend beyond apparel to include miscellaneous goods and food brands.
Space Creation
Presenting the brand's vision through store design, visual merchandising, and graphics.
We provide store and visual merchandising designs that meet your needs. We can design spaces where visitors feel comfortable shopping. We achieve these results through the meticulous selection of materials and graphic design of logos, POP, posters, and billboards in accordance with your budget.
Sales agency
Appointing the right staff for the right brands.
We select staff from among the sales staff enrolled in the World Group, regardless of the genre, such as women's, men's, or children's. We can accommodate store openings in any area of Japan and arrange for staff that best suits your brand image.
CASE STUDYcase study
PROJECT PROCESSProject flow
Listening to needs through repeated hearings,
We will do everything from store development, space creation, and sales agency.
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- PHASE01
- Inquiry Hearing about brand concept, sales budget, etc.
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- PHASE02
- List and select store openings Negotiate with halls and secure lots Contracts
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- PHASE03
- VMD design and proposal Selection of sales staff
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- PHASE04
- Setting up and opening the store Operation of the store Changing the layout as needed
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- PHASE05
- withdrawal work
