Sales event planning and operationsSell Products/Stock up
Ensuring efficient inventory management
by handling all aspects of event planning, attracting customers, and operations.
World Group provides comprehensive support from planning the sale event to selecting the venue and fixtures, as well as on-the-day event management.
We can efficiently sell off inventory and attract customers by sending information to our 3 million bargain-savvy members.
We aim to deliver the joy of an event that can only be enjoyed at a physical venue to as many people as possible.
OUR CHARACTERISTICSCharacteristics of sale event planning and management business
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feature01
- Providing event information to over 3 million people to reliably attract customers.
- We can disseminate event information to our 3 million bargain-savvy members.
We also distribute flyers at our event venues to appeal to customers interested in making purchases.
*Average customer purchases are at ¥18,000 to ¥20,000 yen per customer.
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feature02
- Cutting the cost of fixtures and equipment through World Group's economy of scale
- By leveraging World Group's economies of scale, which has been holding its own sales events for 30 years, the company can lease fixtures and procure equipment at low prices. We also provide assistance for delivery and other services to reduce costs.
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feature03
- Developing operational systems to manage the layout of event venues and staffing arrangements.
- We carefully consider the layout of products and fixtures, paying close attention to the flow of visitors and how they are presented. We can also provide cashier and security staff for the event to ensure a complete operation system, if necessary.
OUR DUTIESRole of sales event planning and management business
Sales event planning and operations
Comprehensive event hosting support
Upon consulting with the client about product features and sales budgets, we create an MD plan for the event - based on the price range and customer base of the client's brand - and select and lease the most appropriate venue and fixtures, as well as manage operations on the day of the event.
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- Sale event
- We create opportunities for many people to view products that cannot be fully grasped in stores or e-commerce sites. We approach customers interested in making purchases, with each customer spending ¥18,000 to ¥20,000 on average.
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- Collaboration event
- World Group organizes events in collaboration with brands in various industries beyond the apparel industry. These events help draw in customers and boost sales.
PROJECT PROCESSProject flow
We support all processes up to the holding of an event.
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- PHASE01
- Request, Inquiry
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- PHASE02
- Hearing MD planning, venue selection, fixture arrangement
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- PHASE03
- Implementation of sales promotion and customer attraction
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- PHASE04
- Delivery of products and fixtures, layout
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- PHASE05
- Operation on the day of the event